In honor of Valentine's day, I am posting this JC Penny commercial from Saatchi & Saatchi (which came out around Christmas this year). If you take it seriously enough, you may find it distasteful because, like many ads, it re-enforces unhealthy gender stereotypes (materialistic women and the bumbling idiot men they married). It made ME laugh, anyway.
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Hey, Elyse,
ReplyDeleteI have been wondering for years what the term is for tv ads that have a bunch of people say the sam thing in succession...they drive me NUTS and are so overdone at this point. Do you know what they are called? I can't even think of an example right now, but pretty much turn on the tv at any moment and you'll see at least one during a commercial break.
Many ads use repetition in an effort to increase ad recall. Your inability to remember any examples may not support this theory, but it is generally accepted that SOME repetition is good and too much repetition is bad for consumer attitudes towards your brand.
ReplyDeleteI am assuming you are referring to ads like "Apply directly to the fore-head" (Head-on) or the ads your local car dealer puts together. In my experience low-budget ads are particularly bad culprits. Their strategy seems to be - "if we just say it enough times in this ad, people will surely remember". They are using repetition to make up for a lack of creativity in most cases.