tag:blogger.com,1999:blog-4171035222364374512024-03-13T12:04:53.421-07:00Adver-DweebElysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-417103522236437451.post-44009864933281509992009-09-18T10:28:00.000-07:002009-09-18T10:58:41.776-07:00Retromercial of the Week - Sony Bravia "Balls"So this week's retromercial is only 3 years old, but I like it and this is my stinking blog... so I'm posting it!<br /><br />Fallon London is responsible for this Sony spot that touts their LCD TV's with the tagline "Color Like No Other."<br /><br />No this is not CG, they actually dropped 250,000 bouncy balls down the hilly streets of San Francisco - but don't take my word for it - the video clip includes a "making-of". <br /><br />To quote the director of the commercial, Nicolai Fuglsig "It's all about the balls."<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/9NymcQJjPCs&hl=en&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/9NymcQJjPCs&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com0tag:blogger.com,1999:blog-417103522236437451.post-9854228314839994122009-08-05T13:18:00.001-07:002009-08-05T13:18:57.620-07:00JD's Bacon Lipbalm<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA7IgXdEfyF_XgzsCKlIFMuh4gCNNx4HjJE_5jauUXWKNOqWcXFT0WbSUD8DBEWL-LGVmPG80epL33RND916gS52A2FQrSR07gxVvPM48HBi-WiZfZ45p6J4Dp6n67jlvpA36jySz3TjHg/s1600-h/jds-bacon-lip-balm.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 200px; height: 99px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA7IgXdEfyF_XgzsCKlIFMuh4gCNNx4HjJE_5jauUXWKNOqWcXFT0WbSUD8DBEWL-LGVmPG80epL33RND916gS52A2FQrSR07gxVvPM48HBi-WiZfZ45p6J4Dp6n67jlvpA36jySz3TjHg/s200/jds-bacon-lip-balm.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5366575076166968482" /></a><br />Someone on my Twitterfeed just pointed this out and I had to share.... Bacon lipbalm!<br /><br />Come on, you know you want to buy some for your girlfriend... <a href="http://www.uncrate.com/men/body/skin/jds-bacon-lip-balm/"> Get it here.</a>Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com1tag:blogger.com,1999:blog-417103522236437451.post-46024423835300411512009-07-28T13:27:00.000-07:002009-07-28T13:45:41.235-07:00Uptown, Chicago Woman sued for defamation over Twitter postIn case you haven't heard about this interesting <a href="http://cbs2chicago.com/local/twitter.post.lawsuit.2.1103625.html">piece of news</a>... A Chicago woman was sued by Horizon Realty - the company that manages her apartment building - over the following tweet:<br /><br />""Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it's okay." <br /><br />The suit claimed that Horizon's reputation was badly injured by the tweet, and they are seeking $50,000 in damages.<br /><br />Now, I don't think that this suit will hold up in court, but I do however, think it sets an interesting precedent and frankly, I am surprised we haven't seen more Twitter related lawsuits. One reader of Chicago Now's <a href="http://www.chicagonow.com/blogs/chicago-bar-tender/2009/07/exhibit-a-will-one-chicago-womans-tweet-cost-her-50000.html">"Chicago Bartender"</a> pointed to a negative <a href="http://www.yelp.com/biz/horizon-realty-group-chicago-3">Yelp.com</a> review for the same Realty and wondered whether or not they would also sue that user.<br /><br />Ironically, I think Horizon Realty will do far more damage to their reputation with this lawsuit than the Twitter user ever could with her Tweet - which frankly, wasn't that harsh.Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com0tag:blogger.com,1999:blog-417103522236437451.post-87689180958639306282009-02-20T09:31:00.001-08:002009-02-20T10:59:45.280-08:00Audi Commerical - Street Skiing in San FranciscoIncredible commercial showing an obviously insane person skiing on pavement, dodging cable cars, and slaloming parking meters. <a href="http://5x5m.com/lp/322/bts.html">Link</a> to the "making of" video is interesting, but it is in German.<br /><br /><embed src="http://www.metacafe.com/fplayer/2356772/.swf" width="400" height="345" wmode="transparent" allowFullScreen="true" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash"> </embed><br><font size = 1><a href="http://www.metacafe.com/watch/2356772//"></a> - <a href="http://www.metacafe.com/">The most amazing home videos are here</a></font>Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com1tag:blogger.com,1999:blog-417103522236437451.post-12474315632443824252009-02-13T07:58:00.000-08:002009-02-13T08:21:52.039-08:00In the DoghouseIn honor of Valentine's day, I am posting this JC Penny commercial from Saatchi & Saatchi (which came out around Christmas this year). If you take it seriously enough, you may find it distasteful because, like many ads, it re-enforces unhealthy gender stereotypes (materialistic women and the bumbling idiot men they married). It made ME laugh, anyway.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/XrrUpwzdqek&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/XrrUpwzdqek&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com2tag:blogger.com,1999:blog-417103522236437451.post-89620465334107722682009-02-11T09:47:00.000-08:002009-02-11T11:24:38.289-08:00Twitter Dictionary for the Uninitiated<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcTbucaWMCa8SQyIqTfK3hDPPABAFW9CyYFnfOafjrOLK4nViKGEbWDXkk-1Kd9y4y06WFt9sTI8B5cFeZr6MOlelKWcf2IofuI7zNJwM3ZwadKl12uxEMI67bktxqE5wSu2VwUIwOj16E/s1600-h/twitter.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 134px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcTbucaWMCa8SQyIqTfK3hDPPABAFW9CyYFnfOafjrOLK4nViKGEbWDXkk-1Kd9y4y06WFt9sTI8B5cFeZr6MOlelKWcf2IofuI7zNJwM3ZwadKl12uxEMI67bktxqE5wSu2VwUIwOj16E/s200/twitter.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5301618115212155746" /></a><br />This weekend, my Mom gave me the surprising news that she joined Twitter. This fact convinces me that Twitter is going mainstream. In honor of this momentous occasion, I decided to post a Twitter dictionary for the uninitiated.<br /><br /><br />Twitter - Free micro-blogging service. Like your FB status but so much more.<br />Tweets - Twitter posts<br />Tweeting - the act of posting a new tweet<br />Dweets - drunken twitter posts<br />Tweeple/tweeps - people who use Twitter<br />Twerps/Twits - not-so-nice way to describe people who tweet<br />Twitterati - Tweeple with lots of followers<br />Twitiquette - Twitter etiquette<br />RT (re-tweet) - reposting someone's tweet <br />Fail Whale - when the Twitter servers are over capacity, you receive an error message with a photo of a <a href="http://todayinart.com/files/2008/07/fail_whale_yiying_lu.jpg">very cute whale</a>. <br /><br />There seem to be innumerable ways to make up new, amusing twords to describe your activities on Twitter, but I hope these few will help my Mom (and others) get started.Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com0tag:blogger.com,1999:blog-417103522236437451.post-17316039466983031162009-02-06T09:11:00.000-08:002009-10-26T09:44:19.648-07:00Unfortunate Commercial Placement - Battlestar Galactica***Major SPOILER Alert**** This clip will show a key plot point in Battlestar Galactica. If you are not caught up, watching this clip will ruin a major surprise. Consider yourself warned...<br /><br />This <a href="http://www.noob.us/humor/worst-commercial-placement-ever/">Battlestar Galactica commercial break</a> juxtaposed a bloody and emotionally intense moment in the show with a tomato soup spattering commercial set to "I Just Want to Celebrate" from Rare Earth.<br /><br /><embed src='http://media.noob.us/flashplayer.swf' height='226' width='400' allowscriptaccess='always'flashvars='level=0&skin=http%3A%2F%2Fmedia.noob.us%2Fmodieus.swf&dock=false&bandwidth=6243&file=http%3A%2F%2Fmedia.noob.us%2Fworstcommercialplacement.flv&plugins=viral-2'/> </embed>Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com2tag:blogger.com,1999:blog-417103522236437451.post-35467384927261550632009-01-23T11:36:00.000-08:002009-01-23T11:45:42.976-08:00eTrade Baby Superbowl Outakes<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/U8Ev5HgGACg&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/U8Ev5HgGACg&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />The fabulous folks over at <a href="http://www.adrants.com">Adrants</a> blogged about this <a href="http://www.adgabber.com/video/etrade-baby-returns-to-super">video</a> today and since I laughed out loud I decided to repost it here.Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com1tag:blogger.com,1999:blog-417103522236437451.post-52796855103601432382009-01-20T15:34:00.000-08:002009-01-21T08:35:25.887-08:00Etsy and the crowdsourcing phenomenon<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8XdCzuUVDTiNTRY8SO9eXAO59omU5l-Zir5enKBzAmqXaVSjlHNU6Uz67ZzJSyub3Lef23gqL2wJ2lvnXK4pSwaoYRGBwYHkEogi-WUUPWuDfgAoaGw678evsTeetx6KqNeN45d-94vYl/s1600-h/il_430xN.53778191.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 133px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8XdCzuUVDTiNTRY8SO9eXAO59omU5l-Zir5enKBzAmqXaVSjlHNU6Uz67ZzJSyub3Lef23gqL2wJ2lvnXK4pSwaoYRGBwYHkEogi-WUUPWuDfgAoaGw678evsTeetx6KqNeN45d-94vYl/s200/il_430xN.53778191.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5293529008697527570" /></a><br /><br /><br />In <a href="http://www.openforum.com/marketing/video_wired_passion.html?campaignid=OF2_ola_sb">this video</a>, Wired Biz author Jeff Howe discusses how <a href="http://www.etsy.com/">Etsy</a> - an online marketplace selling handmade goods from more than 100,000 crafty folks from all over the world - has used the web and crowdsourcing to channel creativity & passion and turn it into profits. <br /><br /><a href="http://en.wikipedia.org/wiki/Crowdsourcing">Crowdsourcing</a> as defined by Wikipedia: <span style="font-style:italic;">the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call.</span><br /><br />It is a term that has been thrown around a lot in the past couple of years because it is so obviously shaping the way we do business, thanks to Web 2.0. Wikipedia, itself is a prime example of crowdsourcing, as are the "recommended" items in your Amazon and Netflix accounts, even search engines use the power of the crowd to determine the relevance of a particular site. We see crowdsourcing as the main business model for companies like <a href="http://ryzwear.com/">RYZ</a> which lets consumers design the sneakers and vote on the best designs which are then produced and sold on their website with a kick-back to designer. We also see crowdsourcing used as a way for companies to connect with their customers; like the <a href="http://www.nytimes.com/2007/05/26/business/26content.ready.htm">contest</a> hosted by Heinz for a user-generated commercial.<br /><br />The ultimate goal obviously is to translate all of the consumer creation & involvement into profits; some companies are inevitably more successful than others, but if crowdsourcing allows me to buy awesome things like these <a href="http://www.etsy.com/view_listing.php?ref=sr_gallery_4&listing_id=19992336"><br />Cute little crocheted cupcakes</a>, you won't hear any complaints from me.Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com2tag:blogger.com,1999:blog-417103522236437451.post-72999935367482405632009-01-16T16:26:00.000-08:002009-01-16T16:51:07.585-08:00TMobile UK - Love it!This little bit of experiential marketing/commercial happened yesterday at Liverpool station. <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/VQ3d3KigPQM&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/VQ3d3KigPQM&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />See reactions from some of those who witnessed the event <a href="http://www.youtube.com/watch?v=9Jv6rHJiNhQ&feature=related"> here</a>. Also some consumer captured footage <a href="http://www.youtube.com/watch?v=i1sOwgDJMPc&feature=related">here</a>. Sure, some of you may say that it is similar to <a href="http://www.youtube.com/watch?v=RgZuHlDuulk">this video</a> and others, but I still think it's brilliant. Shout out to my friend Jen Schwam for bringing this to my attention.Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com0tag:blogger.com,1999:blog-417103522236437451.post-65345359486639738162009-01-16T15:59:00.000-08:002009-01-16T16:01:36.048-08:00Retromercial of the week - Hai KarateWell I might as well make it a hat-trick this week. Continuing on the Axe theme, check out this commercial. Axe's grand-daddy? You decide.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/jtwh3nQP5Uo&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/jtwh3nQP5Uo&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com0tag:blogger.com,1999:blog-417103522236437451.post-60281679699646693972009-01-15T14:40:00.000-08:002009-10-01T19:23:36.560-07:00Unilever's Dove Spot - Oh the Irony.As a nice comparison to my post the other day. I thought it would be fun to watch this Dove commercial from last year (another Unilever product).<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/321Kb8pBu5s&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/321Kb8pBu5s&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />What a difference between the Axe and Dove ads, huh? I personally love this spot created by Ogilvy & Mather, although the warm fuzzies are killed a little with the irony. It was only a matter of time before someone did a <a href="http://www.youtube.com/watch?v=SwDEF-w4rJk">mash-up of the "Onslaught" spot</a> with Unilever's own branding. Hey, Unilever never claimed that THEY weren't part of the beauty industry.Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com0tag:blogger.com,1999:blog-417103522236437451.post-57837290441843779072009-01-10T11:25:00.000-08:002009-01-12T06:45:28.520-08:00Axe Effect scientifically proven?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPDMlEeoz0sZX7SziYkSmNIOYE4MzflOiusY28OVRqDySwlpnQ2HnYVi9xuKmOpQl1MQbTD9efUAl1QoD-cM8q4jgdqrCEPZVpPZeLmknKKswF9o7CodVFSMn_FgP797k6fNHQTGFRQ2Zl/s1600-h/axe-ads11.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPDMlEeoz0sZX7SziYkSmNIOYE4MzflOiusY28OVRqDySwlpnQ2HnYVi9xuKmOpQl1MQbTD9efUAl1QoD-cM8q4jgdqrCEPZVpPZeLmknKKswF9o7CodVFSMn_FgP797k6fNHQTGFRQ2Zl/s320/axe-ads11.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5290417823252673858" /></a><br />Okay, I admit it. I have a love/hate relationship with Axe (Unilever). On the one hand, Axe ads make me feel icky. Most of them are <a href="http://www.youtube.com/watch?v=Kzs2LjM">tasteless</a> and <a href="http://www.youtube.com/watch?v=I9tWZB7OUSU">sexist</a>. I am not so humorless that I don't emit an occasional chuckle, but I delude myself into thinking that we live in a world with a bit more sophistication. As a marketer, however, I have to admire Axe's strategy - even if it is unabashedly "hey use this stuff and women will f*@k you!". The ads are <a href="http://creativecriminal.blogspot.com/2007/02/axe-towels.html">clever</a>, <a href="http://www.adrants.com/2006/11/axe-turns-tunnels-into-erogenous-zones.php">edgy</a>, and many of them are <a href="http://www.youtube.com/watch?v=-Xii4bm2uWs">funny</a>. The sales results speak for themselves; in a relatively short amount of time Axe (or Lynx as it is known in some countries) sexed its way to the top of the product category against some very well-established brands in global markets. <br /><br />Old news, right? Well, on Thursday I read <a href="http://adage.com/article?article_id=133621&search_phrase=axe%20effect">this article in AdAge</a> about a laughable scientific study that supposedly proves the Axe Effect and it brought all those conflicted feelings back again. The Lynx control group reported a slight increase in self confidence, which in the eyes of Unilever's consumer scientist supports the case that Axe gives guys the confidence they need to attract their mate (or one night stand?). Let's just hope these guys don't take the commercial spots TOO literally. The only thing worse than a stinky man is an over-cologned one. Just a spritz will do, boys.Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com0tag:blogger.com,1999:blog-417103522236437451.post-59688386516450043852009-01-08T11:29:00.000-08:002009-01-08T11:48:39.675-08:00The 1st Retromercial of the weekWhy do talking dolls scare the crap out of me? Could it be that old episode of the Twilight Zone with <a href="http://www.youtube.com/watch?v=C6rUDRs-yKE">Talking Tina</a>? Not sure, but the doll featured in this week's retromercial could give little Tina a run for her money. Just. Plain. Freaky.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/VYSGVvA4ojE&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/VYSGVvA4ojE&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com1tag:blogger.com,1999:blog-417103522236437451.post-72490360021721572392009-01-08T10:30:00.000-08:002009-01-08T10:34:55.191-08:00IntroductionThe job search continues, and I know I have a lot of company out there. Instead of sitting on my laurels I decided to start a blog about one of my favorite topics... advertising. I will most likely also blog about marketing, social media, and anything else that remotely ties into the marketing and advertising space.Elysehttp://www.blogger.com/profile/15440983924850594903noreply@blogger.com0